Privacy Policy
Last updated: [Insert Date — requires legal review before publication]
HealOvi respects your privacy. This Privacy Policy explains how HealOvi collects, uses, shares, stores, and protects information when you use our websites, forms, platforms, communications, services, and sub-brands, including Brovi, Shovi, FitOvi, and other HealOvi-affiliated services. Some health information may also be subject to additional privacy protections, including HIPAA, state health privacy laws, consumer health data laws, pharmacy privacy rules, or provider-specific privacy notices.
1. Information We Collect
We may collect contact information, account information, identity information, health information, payment information, device and usage information, communications, pharmacy and fulfillment information, and marketing preferences. Examples include your name, email address, phone number, mailing address, date of birth, state of residence, intake answers, symptoms, medical history, medications, allergies, lab results, lifestyle information, weight, height, treatment goals, photos, questionnaires, provider communications, payment method, transaction history, IP address, browser type, device type, pages visited, referral source, support chats, prescription status, shipping status, refill information, and communication preferences.
2. How We Use Information
We may use information to operate, provide, and improve the Services; create and manage accounts; connect users with healthcare providers, pharmacies, labs, or support teams; support clinical intake, eligibility review, prescription workflow, refill workflow, and care coordination; process payments; ship products; send reminders and service messages; respond to support requests; personalize user experience; improve website performance and security; comply with legal obligations; prevent fraud; and send marketing communications where permitted.
3. Health Information and HIPAA
Some health information collected through HealOvi may be protected by HIPAA when it is created, received, maintained, or transmitted by a covered healthcare provider, medical group, pharmacy, or business associate for treatment, payment, or healthcare operations. Other information — such as website browsing data, account registration information, early access forms, marketing interactions, or general support communications — may not be protected by HIPAA but may still be protected by other privacy laws. If there is a conflict between this Privacy Policy and a HIPAA Notice of Privacy Practices that applies to your care, the HIPAA Notice will govern the use and disclosure of protected health information by the covered entity.
4. How We Share Information
We may share information with healthcare providers and medical groups involved in your care; pharmacies and pharmacy networks; laboratories and diagnostic partners; payment processors; shipping and fulfillment partners; technology, hosting, security, analytics, and customer support vendors; identity verification and fraud prevention providers; professional advisors; regulators, law enforcement, courts, or government authorities when required or permitted by law; business partners involved in operating or improving the Services; and successors in the event of a merger, acquisition, financing, restructuring, or sale of assets. We do not sell protected health information.
5. Marketing, Advertising, and Tracking
HealOvi may use cookies, pixels, tags, analytics tools, and similar technologies to understand website use and improve services. We may use advertising tools where permitted by law. We do not knowingly use protected health information for advertising without required authorization. HealOvi maintains a tracking technology review process before using tracking technologies on health-related pages, intake flows, checkout pages, or patient portals.
6. Consumer Health Data
Some state laws may provide additional rights for consumer health data, which may include information that identifies or could reasonably be associated with a consumer's past, present, or future physical or mental health status. If applicable, HealOvi provides a separate Consumer Health Data Privacy Notice explaining collection, use, sharing, categories of data, purposes, third parties, and consumer rights.
7. Cookies and Similar Technologies
HealOvi uses cookies and similar technologies to operate our website, remember preferences, analyze traffic, improve performance, protect security, and support marketing where permitted. Essential cookies are needed for website operation, security, login, forms, and checkout. Analytics cookies help us understand site use and improve performance. Advertising cookies may support marketing where permitted by law and your choices. You can manage cookies through your browser settings. Disabling certain cookies may affect website functionality.
8. AI and Automation
HealOvi may use technology, automation, analytics, or artificial intelligence to support administrative workflows, intake organization, customer support, care navigation, documentation, quality review, or user experience. AI tools do not replace licensed healthcare professionals. AI tools do not independently diagnose, prescribe, or make final clinical decisions. Clinical decisions are made by licensed healthcare professionals where medical care is provided. You should not rely on automated content as medical advice.
9. Data Retention
We retain information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, enforce agreements, and support our business operations. Health records may be retained for longer periods as required by applicable law, including state and federal medical record retention requirements.
10. Security
We use technical, administrative, and physical safeguards designed to protect your information. No security system is impenetrable, and we cannot guarantee the absolute security of your information. If you believe your account has been compromised, contact us immediately via our contact form at healovi.com/contact.
11. Your Privacy Rights
Depending on your state or applicable law, you may have rights to access, confirm, delete, correct, restrict processing, obtain a copy of your data, withdraw consent, or appeal a privacy request decision. To exercise privacy rights, submit a request via our contact form at healovi.com/contact (select 'Privacy or legal inquiry'). We may need to verify your identity before responding.
12. Children
HealOvi services are not directed to individuals under 18. We do not knowingly collect personal information from individuals under 18 without appropriate parental or guardian consent where required by law.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted with a revised 'Last updated' date. We will notify you of material changes as required by applicable law.
14. Contact
For privacy questions or requests, use our contact form at healovi.com/contact and select 'Privacy or legal inquiry'.
Questions? Contact us via our contact form.